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Nail 'Em!: Confronting High Profile Attacks on Celebrities & Businesses

Autori

293 stránok

Viac o knihe

Crisis management takes center stage as Eric Dezenhall navigates the turbulent waters of media-driven smear campaigns targeting corporations and celebrities. With clients ranging from Pepsi to high-profile individuals like Kathy Lee Gifford, Dezenhall's expertise lies in countering aggressive attacks from various sources, including disgruntled employees and headline-seekers. His strategic approach aims not only to mitigate damage but also to shift public perception, showcasing the intricate dynamics of reputation management in today's media landscape.

Parametre

ISBN
9781573927192
Vydavateľstvo
Globe Pequot Press

Kategórie

Variant knihy

2003, pevná

Nákup knihy

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