Sports Sponsoring

The book offers a comprehensive guide to successful sports sponsorship, structured around the phases of analysis, planning, implementation, and monitoring. It covers essential topics including situation analysis, target group planning, budgeting, and the integration of sponsorship into marketing strategies. Detailed discussions on legal aspects, agency services, and emerging trends are included. The concluding chapter examines the 2022 FIFA World Cup, addressing key issues in major event sponsorship and drawing conclusions for future sporting events.