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Focusing on practical ethical dilemmas in marketing communication, this guide offers a wealth of case studies and insights from practitioners. It incorporates popular culture references to illuminate complex ethical issues, making it an invaluable resource for students seeking to navigate the challenges of ethics in public relations effectively.
Nákup knihy
A Practical Guide to Ethics in Public Relations, Regina Luttrell, Jamie Ward
- Jazyk
- Rok vydania
- 2018
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- (pevná)
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