Modern Competitive Strategy

Viac o knihe

The book offers a comprehensive synthesis of competitive strategy theories and empirical studies, catering to core strategy courses. It adopts an eclectic approach, integrating insights from various disciplines such as economics, sociology, and marketing. Covering both single and multi-business topics, it utilizes numerous short cases and real-world examples to illustrate key concepts effectively. This material is suitable for full semester courses or shorter modules in MBA programs, advanced undergraduate studies, EMBA, and executive education classes.