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The book provides an in-depth exploration of the digital value chain in electronic transactions, breaking down each component into dedicated chapters. Key elements such as eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, and eCustomer Relationship Management are examined, offering insights into how these components interconnect and function within the digital marketplace. This structured approach aids readers in understanding the complexities and dynamics of electronic transactions.
Nákup knihy
eBusiness & eCommerce, Andreas Meier, Henrik Stormer
- Jazyk
- Rok vydania
- 2010
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- eBusiness & eCommerce
- Podtitul
- Managing the Digital Value Chain
- Jazyk
- anglicky
- Autori
- Andreas Meier, Henrik Stormer
- Vydavateľ
- Springer Berlin Heidelberg
- Rok vydania
- 2010
- Väzba
- mäkká
- Počet strán
- 232
- ISBN13
- 9783642100390
- Kategórie
- Spoločenské vedy
- Anotácia
- The book provides an in-depth exploration of the digital value chain in electronic transactions, breaking down each component into dedicated chapters. Key elements such as eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, and eCustomer Relationship Management are examined, offering insights into how these components interconnect and function within the digital marketplace. This structured approach aids readers in understanding the complexities and dynamics of electronic transactions.