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Focusing on key Western traditions, this 20th Anniversary Edition delves into ten distinct consumer models, prompting readers to critically analyze contemporary consumerism. It offers insights into the evolution of consumer thought and behavior, encouraging a deeper understanding of the influences shaping modern consumption patterns.
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The Unmanageable Consumer, Yiannis Gabriel, Tim Lang
- Jazyk
- Rok vydania
- 2015
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- Titul
- The Unmanageable Consumer
- Jazyk
- anglicky
- Autori
- Yiannis Gabriel, Tim Lang
- Vydavateľ
- SAGE Publications Ltd
- Vydavateľ
- 2015
- Väzba
- pevná
- Počet strán
- 280
- ISBN13
- 9781446298510
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on key Western traditions, this 20th Anniversary Edition delves into ten distinct consumer models, prompting readers to critically analyze contemporary consumerism. It offers insights into the evolution of consumer thought and behavior, encouraging a deeper understanding of the influences shaping modern consumption patterns.