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Focusing on the evolution of consumer thought, this 20th Anniversary Edition delves into ten distinct consumer models, encouraging readers to critically analyze modern consumerism. It highlights key Western traditions and their impact on consumer behavior, making it a thought-provoking exploration of how consumption shapes society today.
Nákup knihy
The Unmanageable Consumer, Yiannis Gabriel, Tim Lang
- Jazyk
- Rok vydania
- 2015
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- Titul
- The Unmanageable Consumer
- Jazyk
- anglicky
- Autori
- Yiannis Gabriel, Tim Lang
- Vydavateľ
- SAGE Publications Ltd
- Vydavateľ
- 2015
- Väzba
- mäkká
- Počet strán
- 280
- ISBN13
- 9781446298527
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the evolution of consumer thought, this 20th Anniversary Edition delves into ten distinct consumer models, encouraging readers to critically analyze modern consumerism. It highlights key Western traditions and their impact on consumer behavior, making it a thought-provoking exploration of how consumption shapes society today.