Marketing Research for Non-profit, Community and Creative Organizations

Focusing on research methods tailored for the non-profit sector, this guide provides practical insights for organizations aiming to achieve their goals. It educates readers on leveraging research to enhance their operations and offers detailed instructions on various techniques, such as focus groups, interviews, and surveys. The book emphasizes how to analyze findings to improve products, identify target audiences, and create effective promotional strategies, making it an essential resource for community and creative organizations.