Product Manager's Desk Reference

Focusing on the evolving role of product management in a digital and competitive landscape, this updated guide offers a comprehensive framework for optimizing product strategies. Veteran expert Steven Haines presents a repeatable process for organizational transformation, empowering product managers to become strategic thinkers and drive their careers forward. The revised edition includes essential insights and practical advice tailored for today's fast-paced business environment, making it an invaluable resource for product teams aiming to deliver measurable success.