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The third edition of Strategic Marketing explores how companies build and maintain competitive advantage using a marketing strategy framework centered on the "WWHD" model. It equips students with tools to assess marketing strategy's role and impact. An Online Resource Centre offers various resources for students and lecturers.
Nákup knihy
Strategic Marketing. Creating Competitive Advantage, Douglas West, John Ford
- Jazyk
- Rok vydania
- 2015
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