Pricing : making profitable decisions
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Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
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Pricing : making profitable decisions, Kent B. Monroe
- Jazyk
- Rok vydania
- 2003
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- Titul
- Pricing : making profitable decisions
- Jazyk
- anglicky
- Autori
- Kent B. Monroe
- Vydavateľ
- McGraw-Hill/Irwin
- Rok vydania
- 2003
- Väzba
- mäkká
- ISBN10
- 0071198601
- ISBN13
- 9780071198608
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.