Scoring Points
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Viac o knihe
Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.
Nákup knihy
Scoring Points, Clive Humby, Terry Hunt, Tim Phillips
- Jazyk
- Rok vydania
- 2008
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Platobné metódy
2021 2022 2023
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- Titul
- Scoring Points
- Jazyk
- anglicky
- Autori
- Clive Humby, Terry Hunt, Tim Phillips
- Vydavateľ
- Kogan Page
- Rok vydania
- 2008
- Väzba
- mäkká
- ISBN10
- 0749453389
- ISBN13
- 9780749453381
- Kategórie
- Podnikanie a ekonómia, Marketing a PR
- Anotácia
- Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.