The rise of sharing : fourth-stage consumer society in Japan

Viac o knihe

Miura Atsushi draws on more than three decades of experience on the front lines of Japanese marketing research to track the four stages Japan's consumer society has traversed since th turn of the century to th present. Looking forward, he both documents the emergence of a new sharing society in Japan, and offers survival strategies for business in a people-centric, post-materialist economy.