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  • 320 stránok
  • 12 hodin čítania

Viac o knihe

There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

Nákup knihy

Global Political Marketing, Chris Rudd, Jesper Strömbäck, Jennifer Lees Marshment

Jazyk
Rok vydania
2010
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