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In "What Works," economic expert Hamish McRae explores successful businesses and initiatives through diverse case studies, from Ikea to Mumbai's slums. He emphasizes key ingredients for success, like mission and market sensitivity, while distinguishing lasting ideas from fleeting trends. The book offers valuable insights for ambitious readers.
Nákup knihy
What Works, Hamish McRae
- Jazyk
- Rok vydania
- 2011
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- What Works
- Jazyk
- anglicky
- Autori
- Hamish McRae
- Vydavateľ
- HarperCollins UK / HarperPress
- Rok vydania
- 2011
- Väzba
- mäkká
- ISBN13
- 9780007203789
- Kategórie
- Podnikanie a ekonómia, Učebnice, Motivácia a sebarozvoj
- Anotácia
- In "What Works," economic expert Hamish McRae explores successful businesses and initiatives through diverse case studies, from Ikea to Mumbai's slums. He emphasizes key ingredients for success, like mission and market sensitivity, while distinguishing lasting ideas from fleeting trends. The book offers valuable insights for ambitious readers.