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This comprehensive textbook offers insights from global sales professionals and case studies from major companies like Amazon and IBM. It explores the art and science of selling in a digital age, emphasizing storytelling, analytics, and automation. It also covers essential sales management skills and includes online resources for instructors.
Nákup knihy
Selling & Sales Management, Lisa Spiller
- Jazyk
- Rok vydania
- 2022
- product-detail.submit-box.info.binding
- (pevná)
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