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An Introduction to Franchising

Autori

Robert Webber

Parametre

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"An Introduction to Franchising" provides a thorough overview of franchising from both franchisor and franchisee perspectives. It balances theory with practical guidance, featuring real-life case studies. The book explores financial, legal, and ethical aspects, making it essential for students and aspiring franchise owners.

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An Introduction to Franchising, Robert Webber

Jazyk
Rok vydania: 2012
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Titul: An Introduction to Franchising
Jazyk: anglicky
Autori: Robert Webber
Vydavateľ: Macmillan Education
Rok vydania: 2012
Väzba: mäkká
ISBN13: 9780230361645
Štítky: Učebnice, Jazykové učebnice & Slovníky, Stredoškolské učebnice
Anotácia: "An Introduction to Franchising" provides a thorough overview of franchising from both franchisor and franchisee perspectives. It balances theory with practical guidance, featuring real-life case studies. The book explores financial, legal, and ethical aspects, making it essential for students and aspiring franchise owners.