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Marketing Management

Autori

Christian Homburg
Harley Krohmer
Sabine Kuester

Viac o knihe

"Marketing Management: A Contemporary Perspective" offers a fresh view on marketing, blending scholarly research with real-world examples. It equips students and practitioners with essential insights for effective marketing strategies across various industries, including B2C, B2B, and international marketing. Updated cases enhance its relevance.

Parametre

ISBN: 9780077146047
Vydavateľstvo: McGraw-Hill Higher Education

Kategórie

Učebnice
Jazykové slovníky a učebnice
Stredoškolské učebnice

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Variant knihy

2013, mäkká

Nákup knihy

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