Kniha momentálne nie je na sklade

Marketing Management

Autori

Parametre

Viac o knihe

"Marketing Management: A Contemporary Perspective" offers a fresh view on marketing, blending scholarly research with real-world examples. It equips students and practitioners with essential insights for effective marketing strategies across various industries, including B2C, B2B, and international marketing. Updated cases enhance its relevance.

Nákup knihy

Marketing Management, Christian Homburg, Harley Krohmer, Sabine Kuester

Jazyk
Rok vydania: 2013
product-detail.submit-box.info.binding: (mäkká)

Akonáhle sa objaví, pošleme e-mail.

Doručenie

Platobné metódy

Nikto zatiaľ neohodnotil.Ohodnotiť

Navrhnúť zmenu

Titul: Marketing Management
Jazyk: anglicky
Autori: Christian Homburg, Harley Krohmer, Sabine Kuester
Vydavateľ: McGraw-Hill Higher Education
Rok vydania: 2013
Väzba: mäkká
ISBN13: 9780077146047
Štítky: Podnikanie a ekonómia, Byznys & Obchodovanie
Anotácia: "Marketing Management: A Contemporary Perspective" offers a fresh view on marketing, blending scholarly research with real-world examples. It equips students and practitioners with essential insights for effective marketing strategies across various industries, including B2C, B2B, and international marketing. Updated cases enhance its relevance.