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"Public Relations: Contemporary Issues and Techniques" serves as a comprehensive guide to modern PR management, covering a wide array of techniques used in both in-house and agency settings. It features updated content on multimedia, globalization, and recent case studies, providing practical strategies and theoretical insights for students and professionals alike.
Nákup knihy
Public Relations, Paul Baines, John Egan, Frank Jefkins
- Jazyk
- Rok vydania
- 2003
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- (mäkká)
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Doručenie
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- Titul
- Public Relations
- Jazyk
- anglicky
- Autori
- Paul Baines, John Egan, Frank Jefkins
- Vydavateľ
- Taylor & Francis
- Rok vydania
- 2003
- Väzba
- mäkká
- ISBN13
- 9780750657242
- Kategórie
- Podnikanie a ekonómia, Učebnice, Marketing a PR
- Anotácia
- "Public Relations: Contemporary Issues and Techniques" serves as a comprehensive guide to modern PR management, covering a wide array of techniques used in both in-house and agency settings. It features updated content on multimedia, globalization, and recent case studies, providing practical strategies and theoretical insights for students and professionals alike.