Crushing It!

Four-time New York Times bestselling author Gary Vaynerchuk shares lessons and inspiration from numerous influencers and entrepreneurs who chose to pursue their dreams by building successful businesses and personal brands instead of following conventional corporate paths. In his earlier work, he emphasized the importance of a strong personal brand for entrepreneurial success. In this follow-up, he explores the evolving landscape of social media and the timeless principles that underpin successful branding. Gary shares stories of entrepreneurs who have achieved unexpected wealth and fulfillment by applying the principles from his previous book. Their success stems from a deep understanding of social media platforms and a commitment to maximizing their potential. This book serves as a practical guide, dissecting major social media platforms to help anyone—from plumbers to professional athletes—effectively amplify their personal brand. Gary provides both theoretical insights and actionable advice for gaining visibility on platforms like Twitter, Facebook, YouTube, Instagram, and emerging ones like Musical.ly. For seasoned individuals, he reveals lesser-known strategies and innovative tweaks to enhance established methods. Ultimately, this guide is about crafting a path to professional and financial success while living life on one’s own terms.