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"Essentials of Corporate Communication" is an engaging guide that explores identity, reputation, and corporate branding. Authored by experts, it offers a research-based toolbox for effective communication strategies. Featuring real-world examples from global companies like Virgin and IKEA, this book is essential for students and professionals in corporate communication.
Nákup knihy
Essentials of Corporate Communication, Charles J. Fombrun, Cees B.M. Van Riel
- Jazyk
- Rok vydania
- 2006
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- (pevná)
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