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Viac o knihe
This introductory textbook equips students with essential marketing research skills, blending qualitative and quantitative methods. The Second Edition features a new chapter on Netnography and enhanced digital marketing research coverage. It includes exercises, international case studies, and lecturer PowerPoint slides, making it ideal for beginners.
Nákup knihy
Marketing Research, Bonita Kolb
- Jazyk
- Rok vydania
- 2018
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- (pevná)
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Doručenie
Platobné metódy
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