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Parametre
- Počet strán
- 416 stránok
- Čas čítania
- 15 hodin
Viac o knihe
Brennan, Canning & McDowell's 5th edition explores global B2B marketing theory and practice from a European viewpoint. It includes new insights on digital transformation and social responsibility, scenario boxes for decision-making, and updated case studies on ethics, AI, and blockchain, alongside enhanced online resources.
Nákup knihy
Business-To-Business Marketing, Raymond Mcdowell, Louise Canning, Ross Brennan
- Jazyk
- Rok vydania
- 2020
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- (pevná)
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