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A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes. 75,000 first printing.
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What clients love : a field guide to growing your business, Harry Beckwith
- Nerozbalené
- Jazyk
- Rok vydania
- 2003
- product-detail.submit-box.info.binding
- (pevná s prebalom)
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- Titul
- What clients love : a field guide to growing your business
- Jazyk
- anglicky
- Autori
- Harry Beckwith
- Rok vydania
- 2003
- Väzba
- pevná s prebalom
- ISBN10
- 0446527556
- ISBN13
- 9780446527552
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes. 75,000 first printing.