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This book introduces a novel approach to teaching case studies, where students at TUM School of Management create and solve their own cases about current business topics. With guidance from course advisors and industry experts, they explore strategic issues faced by companies like BMW, Lufthansa, and adidas, presenting 17 relevant cases.
Nákup knihy
Case Studies in Strategic Management, neuvedený
- Jazyk
- Rok vydania
- 2018
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- Titul
- Case Studies in Strategic Management
- Podtitul
- How Executive Input Enables Students’ Development
- Jazyk
- anglicky
- Autori
- neuvedený
- Rok vydania
- 2018
- ISBN13
- 9783319955544
- Kategórie
- Podnikanie a ekonómia, Učebnice, Ostatné učebnice
- Anotácia
- This book introduces a novel approach to teaching case studies, where students at TUM School of Management create and solve their own cases about current business topics. With guidance from course advisors and industry experts, they explore strategic issues faced by companies like BMW, Lufthansa, and adidas, presenting 17 relevant cases.