How Brands Grow : What Marketers Don't Know

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Byron Sharp

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

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How Brands Grow : What Marketers Don't Know, Byron Sharp

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Rok vydania: 2010
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Titul: How Brands Grow : What Marketers Don't Know
Jazyk: anglicky
Autori: Byron Sharp
Vydavateľ: Oxford University Press
Rok vydania: 2010
Väzba: pevná s prebalom
ISBN10: 0195573560
ISBN13: 9780195573565
Štítky: Umenie & Kultúra, Náučná literatúra, Podnikanie a ekonómia, Motivácia & Sebarozvoj, Byznys & Obchodovanie, Design, Podnikanie
Anotácia: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.