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Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.
Nákup knihy
Sport Sponsorship Insights, Norm O'Reilly, Gashaw Abeza, Mark Harrison (enseignant).)
- Jazyk
- Rok vydania
- 2023
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- (mäkká)
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Doručenie
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Navrhnúť zmenu
- Titul
- Sport Sponsorship Insights
- Jazyk
- anglicky
- Vydavateľ
- Taylor & Francis Ltd
- Rok vydania
- 2023
- Väzba
- mäkká
- ISBN10
- 0367723956
- ISBN13
- 9780367723958
- Anotácia
- Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.