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Viac o knihe
Focusing on the essential components of strategic marketing, this concise textbook offers students a comprehensive overview of the field. It serves as a valuable resource for marketing students globally, helping them grasp the complexities of marketing strategy in an accessible format.
Nákup knihy
Absolute Essentials of Strategic Marketing, Tony Proctor
- Jazyk
- Rok vydania
- 2020
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- (pevná)
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