A Degree in a Book: Marketing

Viac o knihe

Covering a wide range of marketing topics, this comprehensive guide serves as an essential resource for both students and professionals. It presents complex concepts in an accessible format, utilizing flow diagrams, infographics, and glossaries to clarify marketing jargon. The book features profiles of influential figures like David Ogilvy and Philip Kotler, alongside brand case studies from companies such as Netflix and Apple, illustrating practical applications of marketing principles. This visually engaging approach makes it a valuable tool for anyone in the marketing field.