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Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.
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Martketing: The Heart and Brain of Branding, Javier Sanchez Lamelas
- Jazyk
- Rok vydania
- 2016
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- (mäkká)
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- Titul
- Martketing: The Heart and Brain of Branding
- Jazyk
- anglicky
- Autori
- Javier Sanchez Lamelas
- Vydavateľ
- LID Publishing
- Rok vydania
- 2016
- Väzba
- mäkká
- ISBN10
- 1910649864
- ISBN13
- 9781910649862
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.