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Strategic marketing problems: cases and comments

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3,6(13)Ohodnotiť

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Počet strán
722 stránok
Čas čítania
26 hodin

Viac o knihe

This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.

Nákup knihy

Strategic marketing problems: cases and comments, Roger A. Kerin, Robert A. Peterson

Jazyk
Rok vydania
1993
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3,6
Veľmi dobrá
13 Hodnotenie

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