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Innovation is a responsibility normally assigned to R&D; departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
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Winning At Innovation, Fernando Trías de Bes Mingot
- Jazyk
- Rok vydania
- 2011
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- Titul
- Winning At Innovation
- Jazyk
- anglicky
- Vydavateľ
- Palgrave Macmillan
- Vydavateľ
- 2011
- Väzba
- mäkká
- ISBN10
- 1137479175
- ISBN13
- 9781137479174
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Innovation is a responsibility normally assigned to R&D; departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.