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Winning At Innovation

Autori

Viac o knihe

Innovation is a responsibility normally assigned to R&D; departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

Parametre

ISBN
9781137479174
Vydavateľstvo
Palgrave Macmillan

Kategórie

Variant knihy

2011, mäkká

Nákup knihy

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