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Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.
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- Titul
- The strategy and tactics of pricing
- Jazyk
- anglicky
- Autori
- Thomas T. Nagle, Georg Müller
- Vydavateľ
- Routledge, Taylor & Francis Group
- Rok vydania
- 2018
- Väzba
- mäkká
- ISBN10
- 1138737518
- ISBN13
- 9781138737518
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.