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This book analyzes the development of public relations at AT&T;, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work.
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Promoting Monopoly, Karen Russell
- Jazyk
- Rok vydania
- 2020
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- Titul
- Promoting Monopoly
- Jazyk
- anglicky
- Autori
- Karen Russell
- Vydavateľ
- Peter Lang Publishing Inc
- Vydavateľ
- 2020
- Väzba
- mäkká
- ISBN10
- 1433147343
- ISBN13
- 9781433147340
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- This book analyzes the development of public relations at AT&T;, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work.