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John Hegarty is one of the worlds most famous advertising creatives. Packed with generous, engaging and witty advice, 'Hegarty on Advertising' contains over four decades worth of wisdom from the man behind hugely influential campaigns for brands such as Levi Strauss, Audi, Boddingtons and Unilever.
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Hegarty on advertising: turning intelligence into magic, John Hegarty
- Jazyk
- Rok vydania
- 2011
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- Titul
- Hegarty on advertising: turning intelligence into magic
- Jazyk
- anglicky
- Autori
- John Hegarty
- Vydavateľ
- Thames & Hudson
- Rok vydania
- 2011
- ISBN10
- 0500515565
- ISBN13
- 9780500515563
- Kategórie
- Marketing a PR
- Anotácia
- John Hegarty is one of the worlds most famous advertising creatives. Packed with generous, engaging and witty advice, 'Hegarty on Advertising' contains over four decades worth of wisdom from the man behind hugely influential campaigns for brands such as Levi Strauss, Audi, Boddingtons and Unilever.