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Value Merchants

Autori

Viac o knihe

Business-to-business markets account for a huge proportion of the total GNP in the United States. This book presents an approach that allows suppliers to demonstrate and document superior value compared to the next best alternative from the customer's perspective, thereby elevating the sales force's role to an advisory position.

Parametre

ISBN
9781422103357

Kategórie

Variant knihy

2007, pevná

Nákup knihy

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