Marketing management and strategy
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This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
Nákup knihy
Marketing management and strategy, Peter Doyle
- Jazyk
- Rok vydania
- 1994
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- Titul
- Marketing management and strategy
- Jazyk
- anglicky
- Autori
- Peter Doyle
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1994
- Väzba
- mäkká
- ISBN10
- 0130653500
- ISBN13
- 9780130653505
- Kategórie
- Podnikanie a ekonómia, Marketing a PR
- Anotácia
- This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.