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This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
Nákup knihy
Marketing Management and Strategy, Peter Doyle
- Vpisky / podtrhávanie
- Jazyk
- Rok vydania
- 1998,
- Stav knihy
- Poškodená
- Cena
- 2,94 €
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- Titul
- Marketing Management and Strategy
- Jazyk
- anglicky
- Autori
- Peter Doyle
- Vydavateľ
- Prentice Hall
- Vydavateľ
- 1998
- Väzba
- mäkká
- ISBN10
- 0132622394
- ISBN13
- 9780132622394
- Kategórie
- Marketing a PR
- Anotácia
- This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.