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'Nation Branding' is a comprehensive text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations - as opposed to the more usual context of products, services, or companies.
Nákup knihy
Nation Branding, Keith Dinnie
- Jazyk
- Rok vydania
- 2008
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- (mäkká)
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