The Definitive Business Plan

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Praise for The Definitive Business "Truly a practical guide to better business planning. The book is friendly and easy to read. An indispensable corporate tool." - Peter N. Tan, Senior Vice President, Hambrecht & Quist "If this book had been available 30 years ago, life would have been a lot easier." - Mike Brooke, Entrepreneur and Private Venture Capitalist "This is the most user-friendly book covering the business planning process that I have seen"- Reginald May, formerly Deputy Chief Executive, Access Credit Card Company, Vice President, American Express Distribution Strategy ESG and Chairman 4M+ Associates Ltd "A comprehensive, clear and rigorous framework. Invaluable for both practitioners and MBA students alike. This is the guide to business planning in rapidly changing times." - Lakis C. Kaounides, Director, MBA in the Management Technology and Electronic Business, City University Business School, London