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The new rules of online reputation building--from PR guru Larry Weber In today's wired world, business reputations are built--and destroyed--online. Social networking, citizen journalism, and instant information have made the consequences of a bad reputation even more devastating than ever.
Nákup knihy
Sticks and Stones, Larry Weber
- Jazyk
- Rok vydania
- 2009
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- Titul
- Sticks and Stones
- Jazyk
- anglicky
- Autori
- Larry Weber
- Vydavateľ
- John Wiley And Sons Ltd
- Vydavateľ
- 2009
- Väzba
- pevná
- ISBN10
- 0470457384
- ISBN13
- 9780470457382
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The new rules of online reputation building--from PR guru Larry Weber In today's wired world, business reputations are built--and destroyed--online. Social networking, citizen journalism, and instant information have made the consequences of a bad reputation even more devastating than ever.