Introduction to communication studies

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John Fiske

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The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.

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Introduction to communication studies, John Fiske

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Rok vydania: 1997

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Titul: Introduction to communication studies
Jazyk: anglicky
Autori: John Fiske
Vydavateľ: Routledge
Rok vydania: 1997
ISBN10: 0415046726
ISBN13: 9780415046725
Zbierka: Studies in culture and communication
Štítky: Náučná literatúra, Psychológia, Lingvistika, Komunikácia, Semiotika
Hodnotenie: 4,15 z 5
Anotácia: The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.