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Viac o knihe
Two big-name business thinkers help CEOs and high-level managers make customer value (marketing) their organization's number-one priority; this, they contend, is the only way to achieve long-term success, even during the worst economic times.
Nákup knihy
Strategy from the Outside In: Profiting from Customer Value, Jessica Day George
- Jazyk
- Rok vydania
- 2010
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- (pevná)
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