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Two big-name business thinkers help CEOs and high-level managers make customer value (marketing) their organization's number-one priority; this, they contend, is the only way to achieve long-term success, even during the worst economic times.
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Strategy from the Outside In: Profiting from Customer Value, Jessica Day George
- Jazyk
- Rok vydania
- 2010
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Strategy from the Outside In: Profiting from Customer Value
- Jazyk
- anglicky
- Autori
- Jessica Day George
- Vydavateľ
- McGraw-Hill Education - Europe
- Rok vydania
- 2010
- Väzba
- pevná
- ISBN10
- 0071742298
- ISBN13
- 9780071742290
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Two big-name business thinkers help CEOs and high-level managers make customer value (marketing) their organization's number-one priority; this, they contend, is the only way to achieve long-term success, even during the worst economic times.