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- Počet strán
- 298 stránok
- Čas čítania
- 11 hodin
Viac o knihe
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted.
Nákup knihy
Data-Driven Marketing, Mark Jeffery
- Jazyk
- Rok vydania
- 2010
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- (pevná)
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