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Viac o knihe
Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.
Nákup knihy
The Intention Economy, Doc Searls
- Jazyk
- Rok vydania
- 2012
- product-detail.submit-box.info.binding
- (pevná)
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