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Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.
Nákup knihy
The Intention Economy, Doc Searls
- Jazyk
- Rok vydania
- 2012
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- The Intention Economy
- Jazyk
- anglicky
- Autori
- Doc Searls
- Vydavateľ
- Conta Gromberg Communication
- Rok vydania
- 2012
- Väzba
- pevná
- ISBN10
- 1422158527
- ISBN13
- 9781422158524
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.