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Reverse Innovation

Autori

Vijay Govindarajan
Chris Trimble

Viac o knihe

Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G; and Logitech.

Parametre

ISBN: 9781422157640
Vydavateľstvo: Conta Gromberg Communication

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Variant knihy

2012, pevná

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