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Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
Nákup knihy
The Human Brand, Chris Malone
- Jazyk
- Rok vydania
- 2013
- product-detail.submit-box.info.binding
- (pevná)
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