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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno- marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
Nákup knihy
Tribal Marketing, Tribal Branding, Brendan Richardson
- Jazyk
- Rok vydania
- 2013
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- (pevná)
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- Titul
- Tribal Marketing, Tribal Branding
- Jazyk
- anglicky
- Autori
- Brendan Richardson
- Vydavateľ
- Palgrave Macmillan
- Rok vydania
- 2013
- Väzba
- pevná
- ISBN10
- 0230368824
- ISBN13
- 9780230368828
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno- marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.