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Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash- Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.
Nákup knihy
100 Ways to Create a Great Ad, Tim Collins
- Jazyk
- Rok vydania
- 2014
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- 100 Ways to Create a Great Ad
- Jazyk
- anglicky
- Autori
- Tim Collins
- Vydavateľ
- Laurence King Publishing
- Rok vydania
- 2014
- Väzba
- mäkká
- ISBN10
- 1780671687
- ISBN13
- 9781780671680
- Kategórie
- Umenie / Kultúra, Hobby a domov
- Anotácia
- Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash- Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.