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100 Ways to Create a Great Ad

Viac o knihe

Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash- Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.

Nákup knihy

100 Ways to Create a Great Ad, Tim Collins

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Rok vydania
2014
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