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Media Economics

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A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.

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Media Economics, Stuart Cunningham, David Craig

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Rok vydania: 2015
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Titul: Media Economics
Jazyk: anglicky
Autori: Stuart Cunningham, David Craig
Vydavateľ: Macmillan Education UK
Rok vydania: 2015
Väzba: mäkká
ISBN10: 0230293220
ISBN13: 9780230293229
Štítky: Učebnice, Vysokoškolské učebnice, Podnikanie a ekonómia
Hodnotenie: 4 z 5
Anotácia: A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.